It’s Time to Outsource Your Branding Photos

When was the last time you changed your social media headshot? How about the header on your website? If your headshot photos are older than 18-24 months OR if your style or outward appearance has significantly changed, then you need updated photos. It doesn’t matter that you look like a super model in this photo from the 90s. Chances are you don’t look the same this many years later.

Social media and website photos are just two of many areas where it’s important to have updated photos and design elements so visitors and followers know that you’re still in business and that you invest in your business image. We’re talking about your BUSINESS image: the image you show to the world; the image that represents YOU as a coach; the image that will earn you a full time living; an image that has the potential to earn enough to send your kids to the college of their choosing. Why on earth would you try to tackle these important images by yourself, even if you have some photography experience?

Think about it…if you’re on social media to catch up with your college buddies, it doesn’t matter that your profile shot is a little fuzzy and that you’re wearing a tank top while drinking a beer. But if you’re promoting your business on social media, looking to gain more clients, then a fuzzy photograph wearing unprofessional attire just won’t fly.

Ditch the Blurry Photographs and Hire a Photographer

Smart phone cameras have really advanced in recent years and some of the photos posted online are amazingly clear. However, just because you have a great cell phone camera doesn’t mean you should take your own professional photographs.

First, any decent photographer will have the latest and greatest camera that will surpass the quality of a cell phone. Second, experienced photographers will know how to set the lighting so you’re not covered in shadow. Third, professional lifestyle or portrait photographers have a way of putting their models at ease and will know which poses are most flattering for your body type.

Save Yourself Time and Let the Experts do Your Photo Editing

Photoshop is an amazing tool and we see those results on the magazine covers in every supermarket checkout line. But do you really have time in your schedule to learn a new program? Even once you learn the basics of Photoshop it takes a lot of practice to hone your skills. If you’re already wishing you had 18 more hours in your day, then hire a photographer who has killer photo editing skills to perfect your look in a fraction of the time it would take you to learn.

Photographers Add Creativity

Photographers are artists and can add creative suggestions to your photoshoot. You are ultimately in charge of your brand image but good photographers will offer suggestions for poses, locations, wardrobe, or props to use. Some suggestions may seem really wild while others might just make sense. It helps to keep an open mind when consulting with your photographer because you may stumble upon a wonderful idea that will improve your brand image significantly.

Plan Your Photoshoot with Our Newest Planner

I just released my newest planner, “Branding Photo Shoot Planner”. Inside you’ll find a step by step for planning your photoshoot, from knowing exactly what you want, what size images you need, to tips for hiring a photographer/videographer. No more guessing or missing an important step just because you’re not experienced. [LINK HERE]