3 Reasons Why You Need to Update Your Branding Photos Today

Professional photographers know all about lighting and composition and they can create magnificent portraits even in the most simple of studios because of this vast knowledge. If you have used your own selfies on your website, social media, and business cards, it’s time to stop and upgrade to professional portraits.

While the cost of hiring a photographer may be daunting – consider it a business investment – the improvement in your brand image will drastically improve. Besides, aren’t you already complaining about needing more time in your day to complete your to-do list? Why on earth would you want to take on photography responsibilities? As always, when you hire experts to do what they do best, it saves you money in the long run and the job gets done faster. Let your photographer worry about producing your photos while you continue marketing your business to gain more clients.

Here are three other reasons why you need to update your business photos:

1. Professional photos upgrade your business image considerably. While using your own selfies can get your website up quickly, professional photos show that you’re willing to invest in your business. Your image is no longer that of a DIY coach but that of a coach who commands a higher coaching rate. A professional-looking coach is one who locks in speaking engagements and is a sought-after panelist at conventions.

2. Do you really look the same today as you do in that 10-year-old photo? Even if you look like a supermodel in your old photo, chances are you look 100% different today. The hair, the makeup, weight gain/loss, glasses or contacts. The list of differences goes on but these differences are nothing to be ashamed of. Time is not evil and we all experience its changes. Embrace who you are, be proud of your business, and hire a professional photographer to create gorgeous images that will not only boost your image in the eyes of your followers but will also give you a boost of self-confidence.

3. Will people recognize you at conventions, speeches, or simple meetups? Social media and our websites generally serve as our first introductions to new followers and prospective clients. When you meet people in person, do you really want their first response to be, “Wow, you look so different in person”? Even if you don’t consciously intend to deceive people with an older photo, that may enter into people’s minds. It’s a similar reaction in the online dating world: when you meet someone for the first time and their appearance looks nothing like their profile photos. Where does your mind go? You start to wonder why they were deceptive and what else are then hiding. Not the best way to start a business relationship.

In general, if your business images are older than 2 years, it’s time to update those photos, especially headshots that you use on your website, social media, and printed marketing materials. Your business image should be consistent across all these platforms and hiring a professional photographer to create that business image is money well invested.

Nervous About Booking a Photoshoot? Check out my newest planner…

If you’re worried about booking a photoshoot and possibly forgetting something important, my latest planner is the tool you need. The “Brand Photo Shoot Planner” is a step-by-step guide to booking your photoshoot, finding the perfect location, and planning your wardrobe and accessories. Plus there are exercises included about clarifying your brand and planning what types of photos you need. Follow these steps to a successful photoshoot! [LINK HERE]